Google Analytics Data Specialist - Chicago

Making Science is a leading digital marketing and technology consulting firm, that is listed in the Madrid Stock Exchange. We are currently expanding our operations internationally, and our offices are located in Madrid, Barcelona, Valencia, Alicante, Mallorca, Lisbon, Paris, London, Dublin, Milan, Padua, Gothenburg, Copenhagen, Stockholm, Ciudad de México, Bogotá, Tbilisi, Miami and New York. We are a company that specializes in providing comprehensive marketing and technological solutions for digital businesses. Our team is composed of more than 1100 digital native professionals, who have a wide knowledge in the different stages and disciplines of the digital transformation: Digital Strategy, Infrastructures, Software Development, Creativity and UX/UI Design, Digital Marketing, and Big Data. 

• Making Science is seeking a skilled Google Analytics Data Specialist who has experience working directly with enterprise-level clients on analytics and the execution of marketing and e-commerce initiatives. The ideal candidate will possess a proven track record of helping clients devise effective data strategies, managing measurement projects, and leveraging their expert knowledge and client relationship skills to drive business value.

• As part of your job, you will have the duty of leading analytics initiatives, which includes maintaining ties with multiple corporate customers, constructing their analytics structure, supervising tagging, and addressing any reporting requirements that arise.

• The perfect candidate for the role should possess a track record of using Google Analytics, Google Tag Manager, and the Google Marketing Platform to assist different businesses. This involves supervising or being directly involved in setting up their data collection systems, as well as discovering techniques to make use of the data for the benefit of their customers by means of reporting and analysis.

• This position presents a significant chance for growth within our North American and worldwide data team, as well as the possibility to contribute to participate in advanced tech initiatives and drive the development of analytics and data practices. 

We are a young, energetic, and fun team! We believe that shared knowledge, teamwork, and internal training are the basis of a versatile, integrated, and powerful team. We highly value a thirst for knowledge, curiosity, and self-learning capabilities, because they help us stay up to date in an industry as dynamic as digital marketing. We are committed to the promotion of team building events, both inside and outside of the company, that will help us get to know each other better. So, if you think you fit in, don't hesitate and apply to our offer!

• Provide digital analytics consulting and ensure diligent follow-up with clients.

• Analyze and optimize web pages and apps in order to achieve set goals.

• Identify digital assets and web page structures that can incrementally improve results.

• Design and execute A/B and multivariate tests to enhance website conversion rates across various devices.

• Create personalized dashboards and reports based on the client’s objectives (using Power BI, Looker DataStudio, Qlikview or Tableau)

• Develop measurement strategies that tie business objectives to digital measurement solutions and optimize the conversion funnel.

• Configure campaign pixels and web measurement in Google Tag Manager.

• Configure measurement strategies in App applications. And, configure campaign tracking for Apps (deep linking).

What we’d like you to bring:

• Advanced proficiency in the Google suite (particularly Google Analytics, GA4, GTM and DataStudio).
• A proactive attitude, eagerness to learn, and the ability to adapt quickly in a dynamic market.
• At least 4 years of previous Data experience.
• Familiarity with CRO, Google Marketing Platform, JavaScript (and/or web layouts), SQL, and/or BigQuery is preferred.

• Advanced proficiency in the Google suite (particularly Google Analytics, GA4, GTM and DataStudio).

• A proactive attitude, eagerness to learn, and the ability to adapt quickly in a dynamic market.

• At least 4 years of previous Data experience.

• Familiarity with CRO, Google Marketing Platform, JavaScript (and/or web layouts), SQL, and/or BigQuery is preferred.

https://career55.sapsf.eu/sfcareer/jobreqcareer?jobId=725&company=makingscie